Why a Touch Screen Desktop from Apple Might Not Be the Best Idea

Apple has been a pioneer in the world of technology for decades, and one of the company's most iconic products is the iMac desktop computer. While many people have grown accustomed to using touch screens on their smartphones and tablets, the idea of incorporating this feature into a desktop computer may seem appealing at first glance. However, Apple's senior vice president of worldwide marketing, Phil Schiller, has recently spoken out against the idea of turning its desktop and laptop devices into touch screen-enabled computers.

According to Schiller, implementing a touch screen on a desktop would be 'absurd' because users' main source of interaction - the keyboard and mouse or trackpad - would be too far away from where they would naturally raise their hand to interact with the screen. This would create an awkward and unnatural user experience, which could ultimately lead to decreased productivity and satisfaction.

Schiller also pointed out that having a touch screen on a laptop, such as the MacBook Pro with its new Touch Bar feature, would not be enough to warrant a full-on touch screen desktop. He believes that this would create a divide between MacBook and iMac users, making it difficult for Apple to maintain consistency across its product lines.

While some customers may see the benefits of having a touch screen-enabled computer, Schiller argues that the current design of Apple's desktop devices is optimal for their intended use case. The keyboard and mouse or trackpad provide a more intuitive and efficient way for users to interact with their computers, allowing them to focus on their work rather than navigating through menus and controls.

In conclusion, while the idea of a touch screen desktop from Apple may seem appealing at first glance, it's not necessarily the best idea. Schiller's comments highlight the importance of designing products that are tailored to their intended use case, and the current design of Apple's desktop devices is optimal for their intended use. By sticking with what works, Apple can continue to provide its customers with high-quality products that meet their needs and exceed their expectations.

Apple mac touch screen desktop